WEBSITE DESIGN + DEVELOPMENT CASE STUDY

A Storefront Built for the Way Youth Soccer Actually Buys

Grassroots Athletics outfits players and clubs with custom kits, jerseys, and gear. We designed and built a website that makes ordering, fundraising, and club partnerships simple.

25% Increase in conversion rate · 6 Pages designed and built · 2 Club partners onboarded

The Client

BRAND — Grassroots Athletics
WHAT THEY DO — Custom kits, jerseys, soccer balls, and equipment for players and clubs
WHO THEY SERVE — Youth clubs, teams, and families
OUR SCOPE — Website design and development

What They Needed

Grassroots Athletics sells to two very different audiences: parents ordering a jersey, and club leaders building a partnership. Their website needed to serve both clearly, explain unfamiliar processes like drop windows and custom kits, and make a young brand look established.

01 — Make ordering simple: Explain the drop-window model so buyers know exactly what to expect and when.
02 — Win over clubs: Present the Club Partner program in a way that gets club leaders to reach out.
03 — Build trust: Give a growing brand the credibility of an established one.

Built for Players, Parents, and Clubs

01 — The storefront: A clean, mobile-first shop for jerseys, balls, and equipment.
02 — Club collections: Dedicated collections for partner clubs, each with its own branded space in the store.
03 — Custom kit journey: A clear path from a club’s colors and ideas to an approved design, sizing, production, and delivery.
04 — Helpful buyer content: Clear answers on ball sizing, training vs. match balls, jersey care, and international shipping.

A Fundraising Model, Made Easy to Grasp

01 — Join: A club becomes a partner with no upfront cost and no inventory risk.
02 — Sell: The club gets its own jersey collection in the store.
03 — Earn: The club earns a set dollar amount from every item sold.

The Thinking Behind the Design

Two audiences, two clear paths. Parents and club leaders each get a route built for them, so nobody has to hunt.

Explain the process visually. Drop windows and custom kits are new to most buyers, so we used simple step-by-step layouts instead of dense paragraphs.

Let the product lead. Big, clean imagery of kits and gear puts the merchandise front and center.

Designed with Search in Mind
Search-ready structure and answer-ready FAQ content make the brand easier for families, clubs, search engines, and AI assistants to find.