HubCitySoles had contacted us looking for help with building more brand awareness. They wanted to be known as the staple of streetwear within New Brrunswick, New Jersey, the home of Rutgers University.

We began by doing a case study of the way competitors around the tri-state region utilized digital strategy to create a hype surrounding their store. We broke it down into 3 seperate marketing strategies-

01 The Inventory Clearence Strategy- Highlights distinct pricing gap between you and your competitors

02 The Premier Go-To Streetwear Store- Enabled Through Brand Collaborations With Fashion Icons and Celebrities

03 The Informative Route - displaying exceptional expertise about upcoming drops, teaching the community how to acquire pieces for retail, the insight to the truth of the industry and the behind the scenes to get the most sought out pieces

We chose to embrace route number 3 for a 2 month contract and grew their instagram 3,000 followers while also directly increasing their online traffic to close to 700 visitors per month- enabling it to compete directly with in store purchases.